Brief: Create a complete brand identity for Glossary that balances authority and creative edge. The visual world needed to feel sleek, established, and timeless, while still being fresh and relevant. The brand had to reflect its core qualities of confidence, expertise, and modernity, appealing to both established industry insiders and new creative talent.

Output: A cohesive visual identity including logo, colour palette, bespoke font selection, and a suite of versatile icons. Every detail, from the bold typography to the clean and modern layouts, reflects the brand’s commitment to effortless sophistication and universal appeal.