Brief: Create a complete visual identity for Nykz that felt cool, clean, and modern while reflecting their core values: community, transparency, accessibility, and escapism. The project also included designing sleek packaging to showcase the brand’s essence and connect with a wide audience.

Output: A cohesive visual identity including logo, color palette, bespoke font selection, and a suite of versatile icons. The packaging design seamlessly integrated these elements, creating a unified and elevated brand experience. Every detail, from the bold yet approachable typography to the clean and modern layouts, reflects the brand’s commitment to effortless sophistication and universal appeal.