Brief: Create a distinctive product photography system for Samplr that translates the “straight from the lab” ethos into a clean, disruptive visual language, elevating everyday makeup through an experimental, modern lens while remaining effective for e-commerce and launch comms.

Output: A still-life approach combining lab-inspired props, precise compositions, and playful use of colour and texture. The result is a recognisable, scalable photography system that feels both experimental and considered, supporting strong product clarity while reinforcing Samplr’s unique brand world.