Brief: Launch the Prebiotic Cleansing Whip as a disruptive skincare moment by tapping into the growing ‘food x beauty’ trend. Aim of the campaign is to generate buzz and curiosity through playful visuals inspired by whipped cream and fine dining while communicating the product’s skincare benefits and positioning it as an essential first step in every routine.

Output: A bold multi-channel campaign that combines glossy skin and elevated still life. Model imagery, e-commerce assets, swatches, and social content work together to balance appetite appeal with clinical credibility. The result is a cohesive launch ecosystem designed to spark conversation, build trust, and drive conversion across site, CRM, paid, and social.