Brief: Introduce Samplr through model-led imagery that established the brand’s edgy, artistry-first identity while showcasing makeup on real skin in a confident, expressive way. The focus was on creating instant brand recognition and cultural relevance at launch.

Output: Bold model photography direction combining stripped-back styling, expressive makeup, and editorial lighting. The imagery balances artistry and wearability, positioning Samplr as a cool, no-fuss brand rooted in self-expression rather than perfection.