Beauty Bay New Era Product Photography

Creative direction for Beauty Bay’s new elevated product photography.

Brief: To elevate Beauty Bay’s e-commerce experience by refreshing product photography across PDPs, aligning imagery with the brand’s more premium visual direction and improving how products are presented, understood, and desired online.

Output: A refined product photography system combining cleaner styling, stronger product focus, and elevated creative details. The new approach enhances clarity and consistency across e-commerce while introducing a more premium, considered aesthetic that elevates the overall customer journey.