Brief: Launch the Celestial Charm palette as the hero of our festive campaign, anchoring a wider gifting edit across third-party brands, Christmas sets, and advent moments. The objective was to attract new customer segments during peak trading while creating an immersive narrative that elevated the collection beyond a traditional holiday launch.

Output: A constellation-inspired campaign world blending deep cherry, midnight plum, and molten gold tones with high-shine finishes and sculptural lighting. Hero model imagery brought a sense of mysticism and modern glamour, supported by social-first GRWM content, gifting edits, and full-funnel assets designed to educate, inspire, and convert. The result positioned Celestial Charms as both a collectible statement palette and the centrepiece of Beauty Bay’s festive beauty universe.