Brief: Launch the Pore Perfect Blurring Primer as a key skin prep essential within the Beauty Bay base range, expanding the primer subcategory while tapping into the cloud-skin trend. Balancing hydration with visible performance, educating customers on pore-blurring benefits while elevating primer to the same creative standard as our hero palette launches.

Output: A cloud-inspired campaign centred around soft-focus photography, diffused lighting, and seamless skin finishes. Model imagery and educational assets work together to communicate to inspire confidence in base routines while strengthening the By Beauty Bay prep category.