Brief: Rebrand Bo+Tee into an athleisure and lifestyle brand with focus on the cool-girl aesthetic. Create hype around product launches harmonising diverse product narratives and addressing the current storytelling inconsistencies.

Output: Revamp the creative elements in both e-commerce and campaigns to create a cohesive and compelling narrative. Reinforcing the brand's status as a formidable player in the apparel and athleisure sector.