Brief: Use this launch as a moment to connect and engage with our community and loyal customers. Create a comprehensive campaign that highlights the versatility of the product, ensuring we appeal to both the existing palette lovers and those looking for the perfect summer product, while driving hype for future limited-edition palettes.

Output: The creative is floral, ethereal and whimsical. Pushing the boundaries further and grab attention with some fun and hyperbolic creative storytelling, capturing the imagination of the consumer with scroll-stopping style creative.