Brief: Art direction for the launch of Wanderscape, a 20-shade eyeshadow palette inspired by fairy-core escapism and mystical woodlands. Translating a whimsical, enchanted narrative into product photography that feels magical without becoming overly literal, while introducing the palette as part of Beauty Bay’s new premium range.

Output: Soft diffused lighting, sculptural florals, and subtle organic textures bring the colour story to life. Backlit, diffused lighting and subtle shimmer effects add depth and enchantment to the imagery. The final assets balance fantasy with clean, modern styling, delivering elevated, commercially strong imagery for e-commerce, social, and campaign use.