Brief: Use this limited edition launch as a moment to connect and engage with our community and loyal customers. Drive sell out on this limited edition launch and drive hype for our future limited-edition palettes. Create a comprehensive campaign that highlights the versatility of the product, ensuring we appeal to both the existing palette lovers and those looking for the perfect summer product.

Output: The creative is floral, ethereal and whimsical. Pushing the boundaries further and grab attention with some fun & hyperbolic creative storytelling, capturing the imagination of the consumer with “stop scrolling” style creative